Cailyn Tegel Articles

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

In the spirit of Mental Health Awareness Month, we have decided to take it easy by re-running Amy’s conversation with Libra Forde.

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

Dan Bruton, host of the PDX Executive Podcast and founder of Agate Executive Communications shares how to get the most out of your next event.

Erin Diehl, founder and CEO of Improve it!, shares how she uses the connection between improv and business development to create a better culture.

We highlight Amy’s guest appearance on The Frustrated CEO Podcast, where she shares how PR could solve all types of business frustrations.

When Portland Public Schools announced a temporary return to distance learning, Veracity saw an opportunity to add value to the coverage.

Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.

Adam Ritchie, author of “Invention in PR,” shares why allowing PR pros to assist in product discovery can elevate the PR industry.

Learn why using PR software for all the ins-and-outs of campaign management is highly recommended for any PR pro who desires efficiency.

Vanessa Neurohr, VP of customer success at Muck Rack introduces the PR software and shares the ins and outs of the customer success industry.

Anna Dearmon Kornick, time management coach, shares helpful strategies for professionals looking to manage their time productively.

Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.