100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]

100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]

100 Episodes of PR Talk Podcast:
Reunion with Cassidy Quinn

 

We were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk.

 

We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Yes, you heard me right, 100 episodes of PR Talk. Humble beginnings that started with me rambling to a former staff member eventually led to hundreds of interviews with media members and thought leaders.

In honor of this momentous occasion, PR Talk brings back our first-ever media interview: Cassidy Quinn who was with KGW-TV during the interview nearly four years ago and has since started her own thing!

 

Remembering My Early Surprise at Cassidy’s First “Yes”

Before providing a rundown on what we talked about and filling you in on Cassidy’s current whereabouts, I want to pause and reflect on what it was like to go into the KGW Studios to conduct my first-ever podcast interview.

Without putting it mildly, I was floored when Cassidy quickly said yes to the interview request four years ago. Maybe you could call it imposter syndrome but I definitely wondered if I was out of my mind to think that the media, and Cassidy Quinn no less, would sit down with me on a podcast for a whole hour! PR people have a hard enough time just getting our pitches to run. But really, that was the whole point. Cassidy’s responsiveness proved to me that the media is kind and they do understand the value of helping PR people so that in turn, we can help them.

Cassidy Quinn on Veracity's ChalkTalk Podcast

Cassidy Quinn, PR Talk’s first media personality interview in March 2017

Nervous Butterflies Accompanied Me Into KGW-TV

I was nervous as I went into that first interview, mostly anxious about the equipment and being very sure to bring my own water bottle for some reason, afraid that my voice might give out. However, I amazingly do not think I over-prepared for the interview, as I tend to over-prepare for everything else with varying results. We probably had some questions in mind but we really just wanted to have an honest and engaging conversation with Cassidy and that we did.

Once in the studio, and recording, we talked about all kinds of things. She uncovered tips for getting on her show: at the time she was recording live segments for KGW’s “Live at 7” which she later went on to host, hence the show’s name change to “Tonight with Cassidy.” However, the show has been canceled because, coronavirus. We then moved on to her tips for pitching other media, her top PR pet peeves and even personal things like her online dating profile!

I left that interview with the encouragement and confidence I would need to spend four more years hustling to book even more media to spend their time and hard-earned expertise with me and PR Talk listeners.

Cassidy’s New Mental Health Focus and Ongoing Content

Now back into the present day, this second interview with Cassidy was conducted on everyone’s favorite, or dreaded, platform: good old Zoom! Celebrate our 100th episode with us as we take a trip down memory lane with Cassidy, while also learning about her new exciting projects.

Cassidy is now rocking it as her own #girlboss as a Content Creator, Mental Health Advocate  and Host. She is now more dedicated to her own YouTube Channel than ever with a new twist: Mental Mondays that feature an honest account of how Cassidy is faring during these challenging times with her own anxiety, depression, and newly diagnosed ADHD.

While these longer YouTube episodes sound tough, Cassidy tackles them with a light ease that relates to all and her magician-like video editing skills make them very entertaining. Headliners include: “I got 8 hours of sleep for a whole month – here’s what happened,” “Let’s talk about the coronavirus,” and “How I figured out I have depression and anxiety.

She also still uploads hilariously random videos to her YouTube channel, with headliners such as: “Meet my coworkers [and she’s pointing toward her plants],” “Shaving my boyfriend’s face in quarantine,” and “I followed a 4-year-old’s makeup tutorial.

 

Cassidy’s New Podcast, “Mentally Together,” Releases on January 25

In other news about Cassidy’s work with mental health, she’s going to be releasing a podcast dedicated to this important topic on January 25 called “Mentally Together.” Be sure to have your headphones at the ready on that date!

In addition to all of this, Cassidy is still hosting the night time radio show over at 98.7 The Bull. Moreover, she’s putting her strong content and editing skills to use for others, helping companies with creating their own engaging content. To learn more, visit: https://www.cassidyquinn.tv/.

 

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Cassidy Quinn

Cassidy Quinn is a content creator and video blogger with a special interest in light-hearted mental health advocacy. Mental Monday videos are released weekly on her YouTube channel and a new podcast called Mentally Together will launch on January 25. She is also the night-time radio host at 98.7 The Bull. Previously, Cassidy was at KGW-TV for over six years, most recently as the host of “Tonight with Cassidy.”

Connect and follow Cassidy on social media:

Cassidy Quinn on PR Talk

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

Double Dog Dare featuring KGW’s (NBC) Cassidy Quinn [Podcast]

Double Dog Dare featuring KGW’s (NBC) Cassidy Quinn [Podcast]

The secret to getting coverage from KGW’s (NBC) Cassidy Quinn is to DARE her!

We recently had the privilege of sitting down with KGW’s lively Cassidy Quinn as our first media guest on Veracity’s ChalkTalk podcast. This hour of gab is full of engaging stories about Cassidy’s life as a busy media personality for three KGW shows and country music station, 98.7 The Bull. Cassidy walked us through her busy schedule, giving real examples of what works and what doesn’t work for PR. The general public would even be entertained to hear funny TV stories and learn how this “weird social media kid gets a job at a TV station and doesn’t get fired.”

If press releases and talking points have you too busy to listen to the full episode, here’s Cassidy’s insight for PR pros:

The Pitch Opportunity:

Cassidy reports live entertainment segments on KGW’s weekday 11 a.m. (Portland Today) and 7 p.m. ([email protected]) shows, does traffic for KGW’s 4 p.m. show and fills in doing whatever else is needed in terms of reporting for the station. Cassidy is also a weekday radio show host for 98.7 the Bull. In her spare time, she posts three different videos (vlogs) on her YouTube channel each week. We don’t know about pitching the vlog, but it’s good to support her by subscribing to it and get a feel for how you’d build up a rapport with her — possibly providing small talk banter for those long “hurry up and wait” TV times if you ever get to go out on a shoot with her.

It’s helpful to realize that Portland Today has a little bit of a different focus than [email protected] While they are both entertainment shows, Portland Today aims to bring their audience a learning opportunity or something to take away from each segment. Whereas Cassidy’s [email protected] segment is called “PDX Tonight” — so she’s covering something that’s happening that night — think parties, concerts, events, sports, etc.

Cassidy Quinn interviews SEMpdx

Cassidy’s thoughts on PR pros:

Cassidy says that she actually likes PR people. She has to organize ten live shots per week, “a ridiculous amount of segments when you think about it,” and relies on PR people to help some of them run smoothly. She especially likes working with the same PR people multiple times because the relationship that forms creates segments that appear effortless.

Cassidy’s tips for PRs:

Cassidy receives hundreds of pitches from earnest PR folks like us each day. Make sure your email stands out with these tips from Cassidy:

  • Clearly list the date of your event towards the top of the email.
  • A straight-forward “who, what, where, when” format works best.
  • A subject line that’s to-the-point helps her search in her inbox later to access the information.

Sending multiple emails on the same topic is not a bother. It’s fine to send an idea early but it needs to be followed up on, like the week before, because Cassidy is not planning her schedule months before your designated date.

Cassidy Quinn's PR Tips

Cassidy’s PR Pet Peeves:

Don’t try to make the news coverage you’ve just landed into a commercial. “We still want to be journalists and control the content.” She says that talking points are helpful but understand if she can’t get to every question or may stray off your designated topic.

She doesn’t want to retrain people she’s already worked with on the nuances of working with TV. Things like needing visuals — for example showing food or someone cooking at a restaurant — and needing close parking for the live shot truck are consistent requirements that do not change.

“Calling a million times is not enjoyable,”

Cassidy jokes while noting that email is best. Prying led us to discover that she doesn’t even really check her desk phone. Her work cell phone is where you might get a text message to her about something practical, like parking details, if you are already doing a live shot with her. She said that sending a short, quick pitch via text is okay but it should also be delivered via email as well.

If voice-overs and portfolio reels have you too busy to listen to the full episode, here’s Cassidy’s insight for media wannabes:

Cassidy frequently mentioned that she didn’t have any experience in news media, leading us to wonder about the requirements for landing a media personality job. She said that the reasons people are able to secure media jobs these days are changing. While still important, its not just about experience anymore. Personality can actually help newbies land media jobs even if they don’t have much experience.

If the person is able to adapt and learn new things, such as new technology and social media, they’ll have an easier time getting in. Cassidy points to her role as a traffic reporter. “I’d never reported on traffic before in my life and so far its worked out OK.”

A gentle caveat is that while Cassidy is optimistic about the newcomer’s chances of landing a gig like hers, she is distinctly talented, whether she recognizes it or not. Plus, there aren’t too many of these openings to go around. So at Veracity we’re happy with the press release-pitching, talking point-wielding side of things. And we don’t know why you wouldn’t be too.

About the guest: Cassidy Quinn

Cassidy Quinn reports on events going on around town on KGW News at 4 and Live at 7. She is also a video blogger (check out her YouTube Channel) and late-night FM DJ, who loves sports, travel, and technology, and is a bit addicted to social media.

Connect and follow Cassidy on social media:

Cassidy Quinn