Resources

Educate, empower, advance

Templates

Sometimes an outline is all you need to get going. Templates provide a guide to what should be put where. Just fill in the blanks and you are on your way!

The Press Release Template

The Press Release Template

Looking for a template for the classic press release? Look no further for a straightforward example. Who, what, where, when, why?

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Educational Minicasts

Audio and/or video clips under 20 minutes that give you step-by-step PR and marketing insights.

Minicast: How To Operate Like a Newsroom

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Minicast: Thought Leadership Positioning

Minicast: Thought Leadership Positioning

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

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How To’s

Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics.

PR Talk Podcast

Our PR Talk Podcast features education and tips for today’s marketer. Listen to interviews with media personalities for direct insight and recommendations from the source. Plus minicasts and solo tutorials from our staff.

Podcast: Dan Cook: Wikipedia

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Minicast: The 3 Keys to TV Success

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Minicast: How To Operate Like a Newsroom

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

Event: PR Talk Live with Malia Spencer

Live interview with Malia Spencer, the Portland Business Journal’s startup and technology reporter. Get your questions answered and meet Malia at this Pregame event on June 7th.