I’m PR: Seeking Organizations Desiring Stronger Brands

I’m PR: Seeking Organizations Desiring Stronger Brands

Hi, my name is public relations, but you can call me PR. I’m currently seeking an organization that wants to build a relationship with me. I wear many hats that can elevate your organization’s position and reputation in the marketplace. If you are looking for an organized, strategic, good-looking partner, then we might click!


A Little About My Family

I am pretty versatile, and my past relationships could agree. Many people associate me with my cousins, marketing and advertising, and yes, we are very close but usually function differently. We are all in the family of communication, but I earn my work, whereas advertising pays for it, but we both deliver messages and inspire action among key audiences.


My Everyday Life and Hobbies

No day is the same for me. I am everywhere, juggling many projects at once. Keeping my calendar updated is very important, so if you’re looking for me, you can surely find me there. 

Although I’m not always by the book. I love spontaneous news pitches or a good networking opportunity. But don’t get fooled, I will always put my organization first and can pen you in if you need a quick pick-me-up or a coffee. 

My favorite hobbies include: 

  • Searching the news for topics my organization could comment on
  • Pitching my thought leaders for podcasts, speaking engagements or bylined articles
  • Writing A LOT, whether it be a blog post or press release
  • Planning events and meetings
  • Building relationships with reporters

Extras about me:

  • Favorite catchphrase: “Hi, I am checking to see if you received my last email?”
  • My biggest pet peeve: No response
  • Favorite shows: Sex in the City (Samantha!) and Schitt’s Creek (Alexis!)
  • Biggest value: Honesty
  • Favorite podcast: The PR Talk Podcast (Obvi!)


My Love Language

Understanding and supporting my organization’s mission and goals is a high priority. I also consider its key audiences and the messages it wants to deliver. One of my favorite books is A Modern Guide to Public Relations by Amy Rosenberg. She speaks so highly of me while explaining how I work. The book discusses my strategies when developing a campaign, while providing examples of some related tactics. As you can already tell, I am all about planning ahead and carefully choosing my strategies and tactics for each initiative. Basing my plans around audience customization and achieving my organization’s objectives is key to my love language.


What I Know About Organizations

An organization’s brand is one of its most valuable assets. Audiences can instantly recognize groups like Nike, Apple and McDonald’s. But they are more than just their names and logos. Most importantly, they evoke specific responses from their target audiences. I can be used to achieve desired responses (what you want people to think, feel or do) when they associate with you. I use my understanding of those aimed responses to create plans to reflect positively on my organization’s brand, but I am also there if the plan backfires.


What Would Make Us a Perfect Match

My perfect match is an organization that understands a good relationship takes time. We won’t know everything about each other overnight, so you can’t expect results right away. A perfect match must be open to new ideas and opportunities. When I find a new organization, things will change, and I need to know you are prepared. 


Fun Date Ideas

Every date doesn’t have to be different. I understand that consistently showing up is very important, but I did think of some fun things we could do together. These are not just for our first date, but the future of our relationship!

  • Create a newsworthy press release (here is an example) and send it to the media for coverage 
  • Hold events for a particular community cause and ensure press is invited
  • Create articles and blogs from thought leaders to show what you know and garner backlinks to your website
  • Conduct company-wide volunteering efforts and donation campaigns
  • Have thought leaders from your organization go on TV, radio, and podcasts

How to Get My Attention

If you read through my profile and thought: wow, I need PR in my life, then go ahead and swipe right! I would love to get to know you and see if we could build a strong relationship. There are many ways to reach me, and one of them is through this contact form. If you don’t think you are ready, ease yourself in by learning more about me in this excellent guide to my modern life.

Thanks for visiting! XOXO 

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

Why You Need Data in Your PR Strategy with Christopher Penn [Podcast]

During this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR.

What Makes the Work Data-Driven

Amy began the podcast by asking Christopher what makes up data-driven PR, since that is part of his work at Trust Insights. He explained, “There is a lot of confusion on what data-driven means; essentially it is when you make decisions with data first. Although you can go through other decision funnels, data should be at the forefront. This means collecting responses from surveys or gathering data from different search engines and using that base to make PR decisions.”

Furthermore, Christopher explained that data is a handy tool for marketing and PR because it helps make better decisions and exceed goals with more automation, fewer errors and deeper insights. His experience with PR led him to notice a lack of measurement in PR work, which he believes is due to “Companies unable to invest money and time in PR measurement.”


How to Measure PR Efforts

The two agree that everything in PR can be measured; it’s just a matter of how much investment is available. If using data in the PR strategy, Christopher explained that PR practitioners should first understand their desired outcome. He used an example of increasing brand strength and awareness; this can be tested with continuous data collection like surveys and focus groups around the brand. Once data is collected, the PR practitioner can use it to understand what efforts may be lacking; however, continuous testing can be a lot of work and expense.

He then offered a simpler solution that tends to be overlooked: the use of branded organic search (which is when a person searches a company directly by name). Since this is part of public search data, numbers are much easier to attain. He explained that using discovered data can help set the direction of a campaign by revealing demographics of who is looking and who isn’t. He added that joining data from branded organic search with field market surveys can also give more insight into what consumers are specifically looking for.


What Types of Tools to Start With

Using data is great to gauge campaigns, but Amy wanted to know what tools PR practitioners should use to find information using a branded organic search method. Christopher said Google Search Console is an excellent tool in Google Analytics that can be used to figure out how people are interacting with a brand. It shows how a person got to the website through YouTube, a backlink, or an organic search. He explained that if you can compare the numbers of searches between each campaign, you can tie an increase (if there is one) to an increase in sales or leads.

Christopher wrapped up the podcast by explaining how important it is for PR practitioners to use SEO tools, especially keyword/content tools to monitor websites. He said it might seem confusing at first, but using search data could be an easy start for those looking to measure more of their PR efforts to understand what is working and what is not.

Listen now to get the full rundown on how data could change your approach to PR. Also in this episode, learn about Christopher’s time as a tarot-card reader, his experience with AI marketing, and much more.

Don’t Miss an Episode

You can access more great episodes by subscribing to the PR Talk podcast on iTunes, Stitcher, Google Podcasts, iHeart Radio and Spotify.

About the guest: Christopher Penn

Christopher S. Penn is a recognized thought leader, best-selling author, and keynote speaker who has shaped the marketing industry. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for creating products and services, creating and maintaining all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

He is a 2021, four-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. His work has served brands such as Twitter, T-Mobile®, Citrix Systems, GoDaddy, AAA®, McDonald’s, and many others.

Connect and follow Christopher on social media:


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This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.