Recognition is always nice! Expertise recently named us as one of Portland’s Best PR Firms. The online review resource (think Yelp, but ultimately hand-selected and ranked) looked at 153 Portland-based PR agencies and selected 19 that met their criteria as being the best.
They go about the selection process in the following three steps:
Step 1: Survey the field
Find all the businesses that may qualify for a particular category in a geographic location. 153 PR Firms in Portland in this case.
Step 2: Rank businesses within that Industry
Rankings are based on 25 variables across the following five judgment criteria:
Step 3: Hand-pick the best
Once they rank the businesses, their team manually reviews the top scoring results and provides a summary of the business.
We are honored to be included as a top Portland PR firm and, as we always say, 3rd party accreditation is a powerful thing! Now, what are we going to do? Guess we’ll have to revisit a post from last year on Leveraging Your Award, the Public Relations Way.