There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!
Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
![A Modern PR Interview with Amy Rosenberg [Podcast]](https://www.veracityagency.com/wp-content/uploads/Modern-PR-Interview-800x600-2.jpg)
A Modern PR Interview with Amy Rosenberg [Podcast]
PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.
Public Relations Isn’t Just for Red Carpets
Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.
Welcome to Veracity
One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...
Case Study: Breaking Into a New Market
Market leader develops new niche at industry’s biggest event.
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…
A View Inside WIRED, Google Glass & Rackspace
I had the opportunity to participate in OpenCo San Francisco earlier this month. The interesting format provides a "music festival" type experience where attendees pick their "lineup" based on the companies they want to visit, area of town and space availability...
Every “seed” needs watering, pitching stories with the big picture in mind
Today anything can be “newsworthy” but what the Oregon Business magazine values is — how you can tie in your news peg to illustrate a larger trend, what is the big picture here? As the magazine’s editor, Linda Baker, stated “journalism is in a state of flux — it is...
The Oregonian’s New Era of Digital Journalism Will Officially Take Place Tomorrow
The ability to keep track of new “news” is becoming more and more like blinking your eyes — as soon as you blink a new story is on your plate. The Oregonian realizes this and rather than disregarding the digital transition or simply ignoring it they are integrating it...
Lines Continue to Blur
The lines between traditional and digital marketing continue to blur. This time the announcement of another newspaper making the transition from print to digital hits closer to home. The Oregonian will be cutting back on print distribution — making the smart (in my...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...