When a Press Release is Better than a Press Pitch

In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch. They review some specific instances or topics when a press release can get you coverage or enhance a simple mention to a bigger story.

If you write about what’s new in your organization (your homework from the Forget Your Story episode), those are the topics that you may want to write a press release about. The press release provides structure and helps layout your thoughts, insert a quote and provide additional pertinent information.

“A press release can change two sentences of coverage into two paragraphs.” – Amy Rosenberg

Here’s a cheat sheet of the types of things a business section or local community paper/section might cover:

Do something within the community or industry where you want coverage to create Press Release ideas: 

  • Join a board/committee
  • Donate to a cause
  • Open a new location
  • Create a new service
  • Hire a notable new person
  • New product or service
  • Construction of a new development/building
  • Launch of a new scientific study/results of a new scientific study
  • Community involvement/volunteering*
  • Events, photo opps & press conferences*
  • Recap what you did (events & fundraising)

*Typically more of a press advisory.

See our Media Advisory Template and Press Release Template.

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.