Amy Rosenberg Articles

AI & PR: Martin Waxman, Spin Sucks [Podcast]

Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.

PR Roles and Mindset [Podcast]

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Gini Dietrich, Spin Sucks [Podcast]

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

CommCon Keynote: Suzanne Stevens [Podcast]

Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.

COVID-19 PR Update with Marvin Stockwell [Podcast]

COVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation on the PR Talk Podcast with Host Amy Rosenberg.

Finding a Job During Coronavirus with Dan Lee [Podcast]

PR Talk Podcast conversation on the Three P’s of Job Hunting. Dan’s career-growth advice applies to more than just active job-seekers.

Sheila Hamilton: Mental Health Advocate [Podcast]

Sheila Hamilton, Kink morning show reporter turned mental health advocate, offers advice on battling the 3 key PR vulnerabilities on PR Talk

The Practice of PR Evolves with the Collision of Print and Online Media

About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...

$The Necessary Evil in PR: Math!$

The Necessary Evil in PR: Math!

As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...

Up With the Pope

Up With the Pope Rather than saying I was up with the chickens this morning at Rosenberg Marketing, I was up with the Pope, figuratively speaking. The Pope had an overwhelming presence during today’s live morning show shoot with Joe V. from KPTV’s Good Day Oregon. The...

There is one problem: Mike is not a blogger.

This is extremely embarrassing for a marketer to admit. It has it been over a year since my last blog post. Could I have purposely avoided blogging because having Donald Draper at the top of my blog page couldn’t hurt ascetically? Possibly. However, I have a hunch...

Mad Men’s Donald Draper Knows Marketing’s Role in Business

“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...

Top Lessons for Pitching Holiday Gift Guides

I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here...

Pick up the phone!

In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...

My first blog post!

It has been a busy and proactive month. This is exciting considering we are only on day 11! It all began with a new look. My first order of business upon returning from maternity leave was to change the look of the company. We had been stuck with an old logo that Mike...

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