Spin Sucks’ Gini Dietrich is Worried for Our Industry:

Describing a Possible Takeover of PR

This week I hopped on the phone with Gini Dietrich, all the way across the country in Chicago. If you couldn’t tell from our conversation, we immediately felt like fast friends. Gini is best known for her role launching and leading Spin Sucks, which is a professional development hub for PR and marketing professionals. She is also the founder and CEO of Arment Dietrich, Inc., a PR and communications firm that “runs like a well-oiled machine.”

At the helm of the very active blog that is Spin Sucks, Gini sends out newsletters every day to thousands of subscribers. There is also a members-only component called Spin Sucks Pro that offers PR and marketing courses online. What was originally a blog, Spin Sucks actually morphed into is own book, written by….drumroll please….Gini Dietrich of course! The book, officially called “Spin Sucks: Communication and Reputation Management in the Digital Age” is available on Amazon. As Gini walked us through her experience we discover that she honed her book-writing chops first with “Marketing in the Round,” which she co-authored with Geoff Livingston, also available on Amazon.

After talking about how these books came together in conjunction with Spin Sucks, running a firm, co-hosting the podcast, Inside PR, and how she manages to do it all with a small child, we delved into the true meaning of Spin Sucks — uncovering the various misconceptions PR people are faced when encountering the public. For Gini, the “spin doctor” reputation runs rampant, but I find that people exaggerate how fancy and fabulous PR jobs are.

We also discussed some very big topics like: what PR actually is, how it is different from marketing, and why it matters. But most importantly we talked about how worried Gini is for our industry.

Listen to her insight as she describes a possible “takeover of PR.” And new pro’s will most definitely be empowered hearing Gini’s one piece of advice for people coming up in the industry.

About the guest: Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is also the lead blogger at the PR and marketing blog, Spin Sucks, author of the book Spin Sucks, co-author of Marketing In the Round, and co-host of Inside PR, a weekly podcast about communications and social media.

Catch Gini speaking at these upcoming conferences: Content Marketing World, September 3 – 6 in Cleveland, Ohio and PRSA’s 2019 International Conference, October 20 – 22 in San Diego, California.

Connect and follow Gini on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

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Amy Rosenberg
Founder and President at Veracity
Writer. Podcaster. Press Friend. Hand Holder.