Amy Rosenberg Articles

Mark Knowles: So Much More Than Swivel [Podcast]

Episode 70 of the PR Talk podcast is a candid conversation that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel.

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Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

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Agency vs. In-House with Dan Lee [Podcast]

The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.

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How PR is Different [Podcast]

PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.

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PR is just about connections, right?

PR is just about connections, right?

We get many ghost written articles placed for our clients, but like with most hard earned media, there is a story behind the recent article we placed in the Portland Business Journal (PBJ). The idea for this commentary was sparked by listening to the worries of our...

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How Building a Business is Like Running a Marathon

How Building a Business is Like Running a Marathon

The chronicles of a runner's pursuit in business can be interesting to examine. There is the sprinter who catapults to the finish line just seconds after the shotgun blasts. The 800 meter runner must strike a delicate balance between endurance and speed. And finally...

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Making Your Own Luck

Making Your Own Luck

If you read the blog post about how we decided to change the company name to Veracity, you might have noticed that I’m a bit of a Hemingway freak. In the post I mentioned that I would explore how themes of luck and discipline, which are consistently used in his...

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“Online” and “Social PR”: A Myth

“Online” and “Social PR”: A Myth

I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...

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Control the Conversation

Control the Conversation

Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...

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Welcome to Veracity

Welcome to Veracity

One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...

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Woman, Hear Me ROAR!!!

Woman, Hear Me ROAR!!!

In the wake of Equal Pay Day I realized that my fanatic refusal to accept any additional professional recognition or help for simply being a woman might not be a feminist move at all. In fact, it might be anti-feminist. I identify with the women’s movement to the...

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