The PR Agency Grind versus the In-House Comms Department Cake-Walk?


Not so fast, says Dan Lee with PR Talent.

This week’s PR Talk episode features my best friend Dan Lee with PR Talent. We’ve only met once so I don’t know if he knows that we are best friends yet. Basically, I was wondering if he could just sit in my office with me all day, every day and just be my PR cheerleader and hold my hand as I trudge down the road of painful PR.

This week we’re airing the 2nd half of the conversation that I had with Dan a while back. He works on placing PR unicorns in either agency or in-house settings. Since his company only focuses on recruiting for PR roles, his knowledge about the field is extremely dense, plus Dan worked at agencies and as sports-broadcaster in a past life.

Also, to remind you, if you are in PR or looking to get into PR, you do not pay Dan to work with you. The company where you are placed pays PR Talent, which you might view as a positive if you are evaluating companies because you probably want to work for the type of company that has the resources to invest in finding perfect you. It shows how much they value what you will bring to the table and how your role fill will affect the organization.

After delving into some of the pitfalls and stresses of working at an agency, we, of course, talked about the many upsides like the variety in work and the comradery. Dan mentioned that many new PR pros with three-four years of experience end up wanting to go in-house, with in-house communications departments aggressively trying to hire agency talent.

What makes the in-house gig so attractive? Dan thinks the work-life balance may be appealing but he warns us that nothing is perfect and you’ll have to get really savvy maneuvering your way through the murky waters of in-house politics, bringing stress at all hours. And while you historically make a little bit more money in-house, the competition is fierce for the small amount of in-house jobs available.

We then moved on to talk about the random but fun topics of:

  • The newly popular phenomenon of ghosting in the job-seeking market.
  • How stress in PR is based upon a game we play against ourselves in the way of constantly needing to improve.
  • The importance of celebrating small successes. Dan’s example of firing an agency client may sound counter-intuitive but it was meaningful for his team at the time.

Tune-in in two weeks if you’re a media member looking to make the leap into PR. Dan has some tips and surprising news for you on this front. And if you liked what Dan had to stay, check out his past PR Talk episode here.

About the guest: Dan Lee

Dan Lee is a Managing Director at PR Talent and leads the firm’s recruiting efforts in the Northwest region. His career experience includes sports broadcasting, sports marketing, and 16 years with Weber Shandwick, where he was a vice president.

Connect and follow Dan on social media:

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

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Amy Rosenberg
Founder and President at Veracity
Writer. Podcaster. Press Friend. Hand Holder.