Amy Rosenberg Articles

Steve Strauss, USA Today: Small Business & PR [Podcast]

Mr.AllBiz delves into the intersection of small business and PR, talks about how to get into his columns, why small business should embrace PR and more.

Mark Knowles: So Much More Than Swivel [Podcast]

Episode 70 of the PR Talk podcast is a candid conversation that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel.

Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

Agency vs. In-House with Dan Lee [Podcast]

The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.

PR is just about connections, right?

PR is just about connections, right?

We get many ghost written articles placed for our clients, but like with most hard earned media, there is a story behind the recent article we placed in the Portland Business Journal (PBJ). The idea for this commentary was sparked by listening to the worries of our...

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How Building a Business is Like Running a Marathon

How Building a Business is Like Running a Marathon

The chronicles of a runner's pursuit in business can be interesting to examine. There is the sprinter who catapults to the finish line just seconds after the shotgun blasts. The 800 meter runner must strike a delicate balance between endurance and speed. And finally...

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