5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
How To Articles
Much of the content on our blog is educational. How To posts provide advice and guidance for a variety of topics. See more including Templates, Educational Minicasts and the PR Talk Podcast on our Educational Resources page.
How to Leverage Your LinkedIn for Thought Leadership
Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.
What To Do After You Get Press
Create a documented, repeatable process and get the story you worked so hard to land in front of more people.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
What You Need to Start a Podcast
A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.
How Volunteering Can Boost Resumes And Even Launch Businesses
Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.
How to Start a Podcast with PRSA [Podcast]
PR Talk podcast episode about how we started PR Talk. Why we started it, our goals and an overview of the technical requirements are featured.
Wikipedia Marketing with Dan Cook [Podcast]
Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.
Back to Basics: Optimizing a Facebook Company Page
Specific step-by-step guide for completing Facebook Business page info, image specifics, and content tips.
Creating a Blog Schedule for a Nonprofit
Answer 5 questions and follow a systematic guide for building a blogging plan with staff, a board and volunteers.
Back to the Basics: Optimizing a LinkedIn Company Page
The basics for creating and/or optimizing a LinkedIn company page and what type of content to share.
Ed Cals: Turning Uncertain PR Coverage into a Sure Thing
With the new year right around the corner, there couldn’t be a better time to address editorial calendars.