Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Achieve Your Marketing Goals with a Thought Leadership Strategy

Marketing goals supported by thought leadership include attracting clients, building credibility, increasing awareness, highlighting employees and developing partnerships.

I’m PR: Seeking Organizations Desiring Stronger Brands

A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.

PR Globe Trotting From Germany to Dubai [Podcast]

Katharina Hicker shares with Amy what it’s like running PR campaigns in many different parts of the world on the PR Talk Podcast.

Staying Ahead of the Digital Curve: The Point of PR is Not PR [Podcast]

We highlight Amy’s guest appearance on The Frustrated CEO Podcast, where she shares how PR could solve all types of business frustrations.

Case Study: A Time-Sensitive Education Story Provides Statewide TV Coverage

When Portland Public Schools announced a temporary return to distance learning, Veracity saw an opportunity to add value to the coverage.

Invention in PR: Pushing the Limits of Product Promotion to Product Creation with Adam Ritchie [Podcast]

Adam Ritchie, author of “Invention in PR,” shares why allowing PR pros to assist in product discovery can elevate the PR industry.

Frequently Asked Questions (FAQ)

There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!

A Modern PR Interview with Amy Rosenberg [Podcast]

PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.

Public Relations Isn’t Just for Red Carpets

Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.

Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]

Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?

“The Wall Street Journal Problem” with Rand Fishkin [Podcast]

Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy

Digital PR: It’s About More Than SEO

Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

Why Thought Leadership is an Essential Marketing Tool for Your Business

Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.

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