Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.
Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
![100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]](https://www.veracityagency.com/wp-content/uploads/100-Cassidy-Quinn-800x600-1.jpg)
100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn [Podcast]
We were honored to have our first-ever media guest back to celebrate the 100th episode of the PR Talk podcast.
Why Thought Leadership is an Essential Marketing Tool for Your Business
Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.
Up with the Roosters!
Yesterday was a fun day for Rosenberg Marketing! We were able to work with Good Day Oregon Fox12 news again starting at 5a.m.! It was an early day, but was full of excitement as we watched our friends at the NW Natural Street of Dreams be featured on the news! The...
Rosenberg Marketing put to the Test!
We are thrilled to be working with Clackamas Federal Credit Union! July 17th was a truly moving day that left all bystanders motivated to make a change in the future! Rosenberg Marketing was so pleased to help represent Clackamas Federal Credit Union as 25% of their...
PR Results Lead to Immediate Sales
PR Works! "PR is the best money we've spent on marketing period. We landed a ton of business directly from the article and are still getting calls!" - John Ganey, Co-CEO of Logical Position Clients and prospective clients often ask us how we can measure the results of...
Will Work for Wine!
We are very excited and pleased to be working with the Classic Wines Auction! The main event is the 2012 Classic Wines Auction, presented by Bank of America and US Trust, which attracts 750 wine and food enthusiasts from around the country on March 3 at the Oregon...
Amy Rosenberg Joins PRSA Board
Rosenberg Marketing president Amy Rosenberg was elected to the PRSA Portland Metro Chapter board of directors for 2012. Amy will be running the 2012 Spotlight Awards. Each year, the PRSA Portland Metro Chapter recognizes the outstanding work by those who have left...
Mad Men’s Donald Draper Knows Marketing’s Role in Business
“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...
Top Lessons for Pitching Holiday Gift Guides
I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here...
Pitching “green” stories — stop the Earth Day nonsense
Being “green” has been a hot topic for years, especially in Portland. Now everyone is trying to take advantage of its popularity. While definitely worthwhile, an office that simply recycles is not doing enough in the sustainability department to warrant any media...
Pick up the phone!
In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...