Topics include how research can collaborate with PR & Marketing and why PR Research makes for better campaigns.
![PR Research with Jen Barth [Podcast]](https://www.veracityagency.com/wp-content/uploads/Ep-97-Jen-Barth-800x600-1.jpg)
Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
![Influencer Marketing with Neal Schaffer [Podcast]](https://www.veracityagency.com/wp-content/uploads/Ep-96-Neal-Schaffer-Feature-1.jpg)
Influencer Marketing with Neal Schaffer [Podcast]
Is Influencer a dirty word? PR People Are Already Marketing to Influencers. Though leadership vs. Influencer Marketing
![Diversity Marketing with Fabiana Meléndez [Podcast]](https://www.veracityagency.com/wp-content/uploads/Ep-95-Fabiana-Melendez-Feature_95.jpg)
Diversity Marketing with Fabiana Meléndez [Podcast]
In this episode of the PR Talk podcast, Amy chats with Fabiana about the intersection of diversity marketing and DEI efforts and its fit in B2B marketing.
Amy Rosenberg Joins PRSA Board
Rosenberg Marketing president Amy Rosenberg was elected to the PRSA Portland Metro Chapter board of directors for 2012. Amy will be running the 2012 Spotlight Awards. Each year, the PRSA Portland Metro Chapter recognizes the outstanding work by those who have left...
Mad Men’s Donald Draper Knows Marketing’s Role in Business
“It’s the most important least important thing there is," said Donald Draper of the TV hit series Mad Men. Draper was talking about marketing. It’s true. Look, I have never sent out a press release about my own company or its services. And I’m a public relations...
Top Lessons for Pitching Holiday Gift Guides
I am currently in the middle of a big national press outreach campaign to secure placement for Oregon Growers’ (a farm-direct specialty foods maker out of Hood River, OR) products in upcoming holiday gift guides (yes the national magazines plan this far ahead!). Here...
Pitching “green” stories — stop the Earth Day nonsense
Being “green” has been a hot topic for years, especially in Portland. Now everyone is trying to take advantage of its popularity. While definitely worthwhile, an office that simply recycles is not doing enough in the sustainability department to warrant any media...
Pick up the phone!
In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...
My first blog post!
It has been a busy and proactive month. This is exciting considering we are only on day 11! It all began with a new look. My first order of business upon returning from maternity leave was to change the look of the company. We had been stuck with an old logo that Mike...