Cailyn Tegel Articles

What to Do When Your Advertising Stops Working

Ad fatigue is real, and “just post more” is not the solution. Thoughtful PR helps brands earn attention by building credibility people can actually feel.

PR is Roller Derby in Business Clothes

From strategy and communication to teamwork and chaos control, here’s how Roller derby and PR thrive when everyone’s rolling in the same direction.

Video Checklist for Media and Podcast Interviews

Professional tips to improve your video setup for media and podcast interviews, from lighting and framing to sound and on-screen presence.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

PR is Roller Derby in Business Clothes

From strategy and communication to teamwork and chaos control, here’s how Roller derby and PR thrive when everyone’s rolling in the same direction.

Video Checklist for Media and Podcast Interviews

Professional tips to improve your video setup for media and podcast interviews, from lighting and framing to sound and on-screen presence.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

Re-run: A Motivational Minute with Libra Forde [Podcast]

In the spirit of Mental Health Awareness Month, we have decided to take it easy by re-running Amy’s conversation with Libra Forde.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

How Marketers Can Use Evolving Tech like ChatGPT, PMax and GA4 with Matt Bowen [Podcast]

Matt Bowen, associate director of enterprise client services and strategy at Logical Position, shares the scoop on two seismic shifts with Google.

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

Stop Networking and Start Building Relationships with Dan Bruton [Podcast]

Dan Bruton, host of the PDX Executive Podcast and founder of Agate Executive Communications shares how to get the most out of your next event.

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]

Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.

Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]

Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.

Reigniting Diversity Equity and Inclusion Efforts with Neil Foote [Podcast]

Neil Foote, President of the National Black Public Relations Society, shares insights on reigniting diversity, equity and inclusion (DEI) efforts.

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