Amy Rosenberg Articles

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

Just Amy: On Being a Table Flipper [Podcast]

Amy shares her thoughts about trying to work on DEI, Rowe V. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

Agency vs. In-House with Dan Lee [Podcast]

The PR Agency Grind versus the In-House Comms Department Cake-Walk? Not so fast, says Dan Lee with PR Talent.

How PR is Different [Podcast]

PR is relevant to all marketing aspects, along with many of the most crucial parts of an organization’s operation.

AI & PR: Martin Waxman, Spin Sucks [Podcast]

Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.

PR Roles and Mindset [Podcast]

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

Gini Dietrich, Spin Sucks [Podcast]

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

CommCon Keynote: Suzanne Stevens [Podcast]

Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.

Internal Communications with Chuck Gose [Podcast]

Internal Comms Leader, Chuck Gose will uncover and leverage internal biases in his keynote at PRSA Oregon’s CommCon event on May 3rd.

PRSA Oregon Event: What Recruiters Want

PR Talk Podcast was recorded live at “What Recruiters Want” panel, co-organized by PRSA Oregon and Portland State University. We heard from three recruiters in PR, digital marketing, and the footwear/apparel industries.

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