Amy Talk Articles

Thoughts, musings and outtakes from Amy Rosenberg, author of A Modern Guide to Public Relations, host of the PR Talk Podcast and Founder of Veracity.

Just Amy: On Being a Table Flipper [Podcast]

Amy shares her thoughts about trying to work on DEI, Rowe V. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Three Things I Learned From My Month of Bullet Journaling

I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

Screw You January and the PR Firm You Rode in On

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

PR Perfectionist [Podcast]

PR Perfectionist [Podcast]

Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.

How Building a Business is Like Running a Marathon

How Building a Business is Like Running a Marathon

The chronicles of a runner's pursuit in business can be interesting to examine. There is the sprinter who catapults to the finish line just seconds after the shotgun blasts. The 800 meter runner must strike a delicate balance between endurance and speed. And finally...

read more
“Online” and “Social PR”: A Myth

“Online” and “Social PR”: A Myth

I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...

read more
Control the Conversation

Control the Conversation

Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...

read more
Woman, Hear Me ROAR!!!

Woman, Hear Me ROAR!!!

In the wake of Equal Pay Day I realized that my fanatic refusal to accept any additional professional recognition or help for simply being a woman might not be a feminist move at all. In fact, it might be anti-feminist. I identify with the women’s movement to the...

read more
The Necessary Evil in PR: Math!

The Necessary Evil in PR: Math!

As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...

read more
Pick up the phone!

Pick up the phone!

In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...

read more