Resources Articles

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.