Resources Articles

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

A weird & kinda random conversation about SEMpdx’s Engage Conference [Minicast]

Engage Conference returns to Portland March 7 & 8. Amy and Mike talk about why you should attend and ask what you want Amy to cover at the conference.

Role of Ethics in Marketing [Minicast]

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

What Kind of PR Person Are You?

There are many different types of PR people and which you choose to be will likely shift throughout your career. Here are 8 types of PR professionals

Wikipedia Marketing with Dan Cook [Podcast]

Over his thirty-year career, Dan Cook has worked as a staff journalist in five different markets, including stops at the Portland Business Journal and Reuters.

Bruce Williams: KGW Media Group [Podcast]

Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with.

The 3 Keys to TV Success [Minicast]

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

Travel Portland’s Megan Conway [Podcast]

PR Talk Podcast interview. Local businesses and PR people learn how they too can jump on the Portland bandwagon.

How To Operate Like a Newsroom [Minicast]

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

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