Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.
Posts Articles
PR Trends We’ll be Tracking in 2023
Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.
A Year Full of Lessons for an Entry-Level PR Pro
Cailyn shares lessons learned from her year in an entry-level position to help combat fears that new professionals might be facing.
Four Ways to Repurpose Content For Social Media
How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources
Case Study: Community Relations Generates Targeted Media Coverage
Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.
Breaking Free From Our Desk and Mortgage Chains
My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”
Bring Order to Chaos with a Blog Content Calendar
Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.
Streamlined Press Release Template [Free]
A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.
Four Tips for Crafting an Attention-Grabbing Headline
When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.
This Is Why to Use Podcasts for Digital PR
Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.
Using Thought Leadership as a Recruiting and Retention Tool
The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.
Planning Your Content Marketing
Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.