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Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Bring Order to Chaos with a Blog Content Calendar

Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Four Tips for Crafting an Attention-Grabbing Headline

When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Get the Most Out of Your Next Trade Show with Public Relations Support

PR can support Trade Show Marketing efforts via attending, exhibiting, Sponsoring, Speaking and Connecting.

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What To Do After You Get Press

Create a documented, repeatable process and get the story you worked so hard to land in front of more people.

The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality

Strategists, experts, content creators and implementers make up the right team that will deliver results.

How to Win the Conversation Through Content Marketing and Public Relations Partnerships

Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Community Relations: An Essential Tool in Your Communications Kit

Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

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