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PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

A Year Full of Lessons for an Entry-Level PR Pro

Cailyn shares lessons learned from her year in an entry-level position to help combat fears that new professionals might be facing.

Transform Your Team With a People-First Management Style

Encourage diversity of thought, create a culture of trust, have an unselfish mindset and foster leadership in others.

Case Study: A Time-Sensitive Education Story Provides Statewide TV Coverage

When Portland Public Schools announced a temporary return to distance learning, Veracity saw an opportunity to add value to the coverage.

We’re Busting These Seven Common PR Myths

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

A Year Full of Lessons for an Entry-Level PR Pro

Cailyn shares lessons learned from her year in an entry-level position to help combat fears that new professionals might be facing.

Four Ways to Repurpose Content For Social Media

How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Bring Order to Chaos with a Blog Content Calendar

Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Four Tips for Crafting an Attention-Grabbing Headline

When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

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