Digital PR Articles

My Boyfriend, ChatGPT: Making AI Work for PR (and Everything Else)

A candid take on using AI as a creative partner, from playful beginnings to practical wins in writing, editing and strategy.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

Adding Affiliate Marketing into the PR Mix with Jessy Klein Fofana [Podcast]

Jessy Klein Fofana, the founder of LaRue, shares how she uses affiliate marketing in her PR strategy to deliver measurable ROI.

Doing the Hard Thing in a Diverse World with Dr. Felicia Blow [Podcast]

Dr. Felicia Blow, Associate Vice President for Development at Hampton University, explores how communicators do what’s necessary, even when it’s hard.

Navigating Email Etiquette in the Digital Age with Grace Aldridge Foster [Podcast]

Grace Aldridge Foster, Co-founder and Principal of Bold Type, shares how to create well-received emails and tactics for ensuring your emails are read.

We’re Busting These Seven Common PR Myths

Amy sets the record straight by busting seven stubborn public relations myths and reveals how PR brings value to an organization.

Growth, Lessons and Everything in between with Cailyn Tegel [Podcast]

Meet Veracity’s account executive, Cailyn Tegel, and hear about her PR career growth and the lessons she learned during her first year.

PR Trends We’ll be Tracking in 2023

Amy dives into 2023 PR trend predictions and how PR people can make intelligent plans to not only survive upcoming challenges but thrive.

2023 Marketing Predictions from Recent PR Talk Guests [Podcast]

Leaders in marketing, communication, data analysis, customer success and time management share their 2023 marketing and industry predictions.

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