I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.
Amy Talk Articles
Thoughts, musings and outtakes from Amy Rosenberg, author of A Modern Guide to Public Relations, host of the PR Talk Podcast and Founder of Veracity.
How Volunteering Can Boost Resumes And Even Launch Businesses
Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.
![PR Perfectionist [Podcast]](https://www.veracityagency.com/wp-content/uploads/PR-Perfectionist-800x600-1.jpg)
PR Perfectionist [Podcast]
Amy and Mike talk about perfectionism, being insecure and the rebel mentality in this episode of PR Talk.
How Building a Business is Like Running a Marathon
The chronicles of a runner's pursuit in business can be interesting to examine. There is the sprinter who catapults to the finish line just seconds after the shotgun blasts. The 800 meter runner must strike a delicate balance between endurance and speed. And finally...
How 4 Years As A Realtor Helps Me Be A Killer Business Owner.
While deciding if marketing was right for me, I become a realtor for 4 years. Every day I thank myself for taking the leap into a career that I knew nothing about. Even though it led me to recognize marketing as my true path, my time spent as a realtor shaped how I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Control the Conversation
Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...
Woman, Hear Me ROAR!!!
In the wake of Equal Pay Day I realized that my fanatic refusal to accept any additional professional recognition or help for simply being a woman might not be a feminist move at all. In fact, it might be anti-feminist. I identify with the women’s movement to the...
The Necessary Evil in PR: Math!
As I pulled out my calculator for the third time this morning, I had a revelation. Math is essential to my career! A major reason the PR field originally appealed to me was because it didn’t require any math. Or so I presumed. One of the best pitching tips I ever...
Pick up the phone!
In an age that thrives on digital communications, the phone is still the most reliable source for reaching out to the media. Certain media outlets literally receive thousands of press releases every day. I remember standing in The Oregonian’s newsroom back in the day...