A Crazy Guide to PR

Did you hear that Amy is writing a book? It’s all about PR (imagine that), with the working title of A Crazy Guide to PR. Amy shares an overview of what the book is about and how she sat down to create a coaching program that accidentally turned into a book.

Over the next several months we’ll be sharing with PR Talk Podcast listeners the content of Amy’s upcoming PR book. It is a roadmap of how to “DO” public relations, including the following topics:


  • PR 101
    • Selling PR – what PR is about, who cares and how it is different.
    • Types of PR people – what type will you be?
  • Different types of PR
  • Forgetting your story
  • PR ideas that can create PR results
  • Types of news that can be good press releases
  • Media Etiquette
    • Including exclusives and embargos
  • Working with different types of media
    • Print, tv, radio, blogs/websites
  • Operating like a newsroom
  • Press Conferences
  • Tying it all together
    • Digital PR, Social PR, SEO PR
  • Crisis prevention
  • Living the PR lifestyle

This episode of PR Talk is brought to you by PRSA Oregon

Throughout Oregon and Southwest Washington, PRSA provides members with networking, mentorship, skill building and professional development opportunities – whether you are a new professional fresh out of college or a skilled expert with 20 years in the industry. Check out PRSAoregon.org for more information on how membership can help you grow and connect.

PR Talk is sponsored by monday

In such a fast-paced, multi-faceted work environment, it can be tough to stay on top of everything. monday is the collaboration tool trusted by businesses of all kinds to help cut down the clutter and streamline productivity. Learn more at monday.com and signup for a free trial. You’ll see in no time why so many teams around the world are choosing monday for their project management needs.

PR Talk listeners can use the coupon code BetterExecute for a 15% discount.

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.