Resources Articles

Two Ways of Determining When to Write a Press Release — Plus, a List of Topic Ideas

Veracity is breaking down the mystery of when to write a press release with just two determining factors: timeliness and newsworthiness.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

What You Need to Start a Podcast

A list of technical elements including hosting, equipment, software and a check-list for what should be included in each podcast episode.

How Volunteering Can Boost Resumes And Even Launch Businesses

Three Professional Volunteer Ideas That Will Add Skills And Increase Connections. I am talking about volunteer work that will not only keep your skills sharp but also possibly bring new skills, such as through these three avenues listed.

Who Needs PR Distribution Services?

Should you pay for PR distribution? The simple answer is NO! PR Distribution Myths Busted.

Ciara Pressler: Pregame [Podcast]

Ciara Pressler is a force of nature. Not only does she run Pregame, she’s also published two books and has written regularly for the Huffington Post.

Zach Dundas: Portland Monthly Magazine [Podcast]

The Editor in Chief joins Veracity’s PR Talk podcast providing guidance on when, how and what to pitch Portland Monthly Magazine.

Thought Leadership Positioning [Minicast]

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

The do’s and don’ts of social media…

Sometimes a little training is needed even for what seem to be the simplest tasks. Tips to help you avoid making mistakes in the social media space.

Amy Rosenberg on Local PR with The Zip [Podcast]

Local public relations tips, the launch of Veracity, Amy’s background and more. Interview on The Zip Podcast.

Want Our Best Kept Secret for Tangible PR Results?

Do good and you will be rewarded. Community work is tied into what we do at Veracity. It’s a specialty and our clients are committed to their communities.

Amy’s Book Reviews—On Writing, Racism & Working Freedom

Reviews of “Small Great Things” by Jodi Picoult, Tim Ferriss’ “The 4-Hour Workweek” and Stephen King’s “On Writing.”

DJ Wilson, Leader of KGW Media Group, Right in Time for Women’s Equality Day [Podcast]

DJ Wilson always wanted to run things. And run things she does as the head of KGW Media Group. We’re honored to bring you this episode in time for Women’s Equality Day this Saturday.

Creating Blog Post Ideas [Podcast]

Coming up with ideas on what to write about can be hard. However, with a method, some practice and help from your team, you’ll have blog post topics galore.

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