PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.
![A Modern PR Interview with Amy Rosenberg [Podcast]](https://www.veracityagency.com/wp-content/uploads/Modern-PR-Interview-800x600-2.jpg)
Public Relations Articles
Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership
Public Relations Isn’t Just for Red Carpets
Public Relations (PR) is proactive, builds your public brand, adds credibility, and improves employee retention and recruitment.
![Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]](https://www.veracityagency.com/wp-content/uploads/Michael-Cottam-800x600-1.jpg)
Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]
Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
Making Your Own Luck
If you read the blog post about how we decided to change the company name to Veracity, you might have noticed that I’m a bit of a Hemingway freak. In the post I mentioned that I would explore how themes of luck and discipline, which are consistently used in his...
How 4 Years As A Realtor Helps Me Be A Killer Business Owner.
While deciding if marketing was right for me, I become a realtor for 4 years. Every day I thank myself for taking the leap into a career that I knew nothing about. Even though it led me to recognize marketing as my true path, my time spent as a realtor shaped how I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...
Control the Conversation
Tips for media interviewing, presenting and just talking with a human being. It was an honor to present at the Northwest Credit Union Association’s Marketers Conference last week, but I’m sure I won’t be the first to say the star of the show was Anthony Huey of...
Walk the Talk Presentation from Northwest Credit Union Association
Create the Community Engagement Plan that Connects with Consumers Amy Rosenberg, President of Veracity, presentation at 2014 Northwest Credit Union Association's Marketing Conference. Amy provides actionable examples of how credit unions can create community...
Welcome to Veracity
One True Sentence. My client signed off with “good luck writing that” after he had detailed a complicated jazz sequence that I needed to translate into plain English for a real estate marketing campaign of all things! As I mustered up the strength to put pen to paper...
Will Digital Kill PR?
This question continues to be the topic of a lot of conversation, but of course there isn’t a simple yes or no answer. I recently attended a PRSA event that proposed just this question with guest speaker Frank Mungeam, Director of Digital Media for KGW-NBC News...
Case Study: Breaking Into a New Market
Market leader develops new niche at industry’s biggest event.
Case Study: Oregon Growers & Shippers
Exposure and promotion brings 258% increase in sales. Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its…