Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

A Conversation with a PR Student About My Career Journey

Amy Rosenberg answers questions about what got her interested in PR, how she started Veracity and why she wrote her book.

Being a Chief Wellness Officer with Mark Mohammadpour [Podcast]

Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.”

Your Small Business Boom with Steve Strauss [Podcast]

Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.

Building Agency Partnerships to Develop a Winning Content Marketing Strategy

Common Content Marketing roles include leadership, strategy, production and distribution teams.

PR Industry Change: A Real Conversation About Diversity, Equity and Inclusion with Fatou Barry [Podcast]

A PR Talk podcast conversation with PR Girl Manifesto, Hold the PRess and Six Hundred & Rising’s Fatou B. Barry.

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Rhoda Weiss: PRSA International [Podcast]

PR Talk Podcast with Dr. Rhoda Weiss, CEO of Rhoda Weiss & Associates, Inc. and this year’s chair of the PRSA International Conference in San Diego.

Mark Mohammadpour: Chasing the Sun [Podcast]

In this episode of the PR Talk podcast, Amy Rosenberg sits down for an extended talk with Mark Mohammadpour of Chasing the Sun — a health coaching company for communications professionals.

Cision’s Rebecca Dersh [Podcast]

PR Talk Podcast interview about PR reporting, analytics, automation and more. Host Amy Rosenberg talks with Cision’s PR Manager Rebecca Dersh.

Mark Knowles: So Much More Than Swivel [Podcast]

Episode 70 of the PR Talk podcast is a candid conversation that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel.

Work/Life Balance [Podcast]

Work/life balance is a popular topic for all industries and job types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

How to Choose the Right Communication Channels for Your Communications Campaign

By choosing a combination of channels, businesses can ensure their messages are being received by the widest possible audience.

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

When to Use a Press Release [Podcast]

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.