Public Relations Articles

Media Relations, Community Relations, Internal Communitcations, D&I | Diversity, Equity & Inclusion (DEI), Community Relations, Crisis Communications, Thought Leadership

Working With Television [Podcast]

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television.

Get the Most Out of Your Next Trade Show with Public Relations Support

PR can support Trade Show Marketing efforts via attending, exhibiting, Sponsoring, Speaking and Connecting.

Case Study: Digital PR via Traditional Pitching

Amassing Digital PR Results Amid the Chaos of COVID-19. A case study with impressive results in links, increased traffic and domain authority.

How to Leverage Your LinkedIn for Thought Leadership

Four critical elements to a thought leader’s LinkedIn including optimized profile, consistent high-quality content & engagement.

Work/Life Balance [Podcast]

Work/Life Balance [Podcast]

Work/life balance is a popular topic for all industries and job types. Amy and Mike talk about how they strive to strike the right ratio and provide tips for listeners on the PR Talk Podcast.

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PR Tools [Podcast]

PR Tools [Podcast]

In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct.

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When to Use a Press Release [Podcast]

When to Use a Press Release [Podcast]

When a Press Release is Better than a Press Pitch. In this episode of PR Talk Amy and Mike talk about when using a press release will provide additional value to “just” sending a pitch.

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Forget Your Story [Podcast]

Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

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