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Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Virtual PR Pro: Strategies for Building and Maintaining Relationships from Home

Cailyn shares how a virtual PR pro can thrive in the digital landscape with the useful strategies and tools.

Using Communication as an Accountability Tool to Support DEI Efforts

Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.

5 Rules for Managing a PR Firm and Potential Red Flags

Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Proactive Crisis Communication Planning is the Business Insurance You Could Be Missing

In this blog Amy shares how crisis communication planning could save your organization, while identifying steps to creating a good plan.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

Use Keyword Targeted Writing to Solve Your Content Puzzle

5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.

Four Ways to Repurpose Content For Social Media

How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Bring Order to Chaos with a Blog Content Calendar

Creating a content calendar is one of the best ways to bring order to the chaotic world of blogging. Five Tips for Building a Content Calendar.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Four Tips for Crafting an Attention-Grabbing Headline

When crafting a headline, there are many things to consider when trying to grab your audience’s attention. These four tips will help on your next go-around.

This Is Why to Use Podcasts for Digital PR

Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

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