In following the changing times, we have two new marketing programs to educate and empower our clients.
General Articles
Still on Track with Your New Year’s Resolutions?
Making New Year’s Resolutions is the easy part. Picking the right resolutions and sticking with it is hard.
Quiz: What Kind of Leader Are You?
Six leadership styles and example of each, followed by a quiz to see which style suits your behavior best.
1859 Magazine Interview
The President of SEMpdx, and Rosenberg Marketing's CEO, recently helped our friends at 1859 Magazine with a story on social media, specifically Twitter. Here is a scan of the hard copy article about Twitter in Oregon and a link to the "Extended Interview" on...
The Practice of PR Evolves with the Collision of Print and Online Media
About a year ago I sat in a full conference room listening to Peter Bhatia, Editor of The Oregonian, talk about the future of the news department that he led. I thought it was commendable that he was the first to admit that his newspaper would have to change with the...
Brand + Location + PR = Paramount to your Business Success
The mobile world is continually influencing the digital world. In fact, it is sky rocketing the digital world. This increasing domination is becoming a primary way of interaction and information gathering. This speaks to the importance of having clients attuned with...
Listen Up! The number one asset your firm can offer
My first “real world” job was in advertising. Driven by client relations, my daily routine would revolve around conference calls, creative briefs, media, creative, production direction and budget-to-actuals. In essence my role was anything and everything under the sun...
Welcome Aboard Monica
We are pleased to announce the addition of Monica Komperda to the Rosenberg Marketing team. Monica comes to RM with experience from both the advertising and public relations realm. Her everyday routine revolves around delving into client needs while helping us...
Case Study: PR Coverage Increases Sales 50%
Public Relations Case Study: PR Coverage Increases Sales 50% Clackamas Federal Credit Union, Habitat for Humanity & On The Go With Joe Summary: it’s wonderful to get a lot of TV coverage and the below numbers may be impressive, however membership numbers from the...
A Summer at the Street Of Dreams
A Summer at the Street Of Dreams The NW Natural Street of Dreams 2012 Homes were both a success for the Home Builders Association of Metropolitan Portland (HBA) and also for Rosenberg Marketing. We got a ton of great coverage for them — including 58 broadcast stories...
Local Marketers Party for a Cause
SEMpdx Helps Local Marketers Party for a Cause August 14th marked the fourth annual SEMpdx Rooftop Networking Party. The party was completely sold out, with over 500 people bustling around, sharing business cards, and using their free drink coupons. Local marketers...
Raising the Curtain for Costumes
Yesterday was another rewarding day for those of us at Rosenberg Marketing. We started the day early at the Boys & Girls Club where we had set up a surprise for children in a Movie Making class! The Boys and Girls Club is a wonderful organization that provides a...