Book Articles

Build an Owned and Earned Marketing Plan With Me Now.

Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.

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A Modern PR Interview with Amy Rosenberg [Podcast]

PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.

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A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

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Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

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A Public Relations Dictionary

A Public Relations Dictionary

Jargon, Slang, Vernacular, Lingo, Definitions…whatever you want to call it. There are special words, expressions and phrases that are used.

Forget Your Story [Podcast]

Forget Your Story [Podcast]

In this episode of PR Talk, Mike and I talk about what it means to “Forget Your Story.” Mike was a bit flabbergasted by this concept at first, wondering how marketers can do anything without story-telling, which is the foundation of the human language.

PR Roles and Mindset [Podcast]

PR Roles and Mindset [Podcast]

PR Talk Podcast about the different types of roles played in the PR game. Entire jobs could encompass just one of the roles, but more often than not PR people dabble within all of these roles.

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