Veracity Marketing Blog

Role of Ethics in Marketing [Minicast]

Role of Ethics in Marketing [Minicast]

I was asked to join an AMA-PDX panel discussion event on the Role of Ethics in Marketing. Listen to this minicast for a sneak peek on one of the topics, Fake News, and attend the FREE event on Thursday, January 17 at UO Portland.

What Kind of PR Person Are You?

What Kind of PR Person Are You?

There are many different types of PR people and which you choose to be will likely shift throughout your career. Here are 8 types of PR professionals

Kaia Sand: Street Roots [Podcast]

Kaia Sand: Street Roots [Podcast]

In this episode of the PR Talk Podcast, learn more about Street Roots and how it can fit into a PR professional’s media plan during an interview with executive director Kaia Sand.

The 3 Keys to TV Success [Minicast]

The 3 Keys to TV Success [Minicast]

Visual. Charity. Timing. Seems pretty simple. If you have these three elements in your pitch, you are on your way to a higher probability of success.

How To Operate Like a Newsroom [Minicast]

How To Operate Like a Newsroom [Minicast]

Tips for taking your own photos and videos, how to get those assets to the press and when to hire a pro. Plus guidelines for writing photo captions and lots of photo opportunity ideas.

The Media Advisory Template

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

PR Talk Live with Malia Spencer [Event]

PR Talk Live with Malia Spencer [Event]

Live interview with Malia Spencer, the Portland Business Journal’s startup and technology reporter. Get your questions answered and meet Malia at this Pregame event on June 7th.

Ciara Pressler: Pregame [Podcast]

Ciara Pressler: Pregame [Podcast]

Ciara Pressler is a force of nature. Not only does she run Pregame, she’s also published two books and has written regularly for the Huffington Post.

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