Mike Rosenberg Articles

Transform Your Team With a People-First Management Style

Encourage diversity of thought, create a culture of trust, have an unselfish mindset and foster leadership in others.

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Strategies for Maximizing Your Next Speaking Engagement Before, During and After

Speaking engagements are a fantastic way to boost your brand and industry reputation, but it takes planning and execution to maximize these benefits.

Achieve Your Marketing Goals with a Thought Leadership Strategy

Marketing goals supported by thought leadership include attracting clients, building credibility, increasing awareness, highlighting employees and developing partnerships.

A Conversation with a PR Student About My Career Journey

Amy Rosenberg answers questions about what got her interested in PR, how she started Veracity and why she wrote her book.

Building Agency Partnerships to Develop a Winning Content Marketing Strategy

Common Content Marketing roles include leadership, strategy, production and distribution teams.

Working With Television [Podcast]

In this episode of the PR Talk Podcast, we share four audio excerpts from Amy’s book, A Modern Guide to Public Relations, about Working with Television.

Frequently Asked Questions (FAQ)

There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!

PR Freelancer/Contractor

PR freelance opportunity for ongoing, permanent work with a steady workflow & payment on a part-time contract basis.

A Modern PR Interview with Amy Rosenberg [Podcast]

PR Talk host and “A Modern Guide to Public Relations” author talks about maximizing, perfection, the PR Mindset and Living the PR Lifestyle.

Digital PR: It’s About More Than SEO

Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.

Who is Milton? [Podcast]

Amy and Mike discuss the iconic(?) movie Office Space and why Milton Waddams finds himself referenced in “A Modern Guide to Public Relations.”

Why Thought Leadership is an Essential Marketing Tool for Your Business

Four Ways Thought Leadership Drives Bottom-Line Results including increased visibility and trust, and shorter sales cycles.

PR Research with Jen Barth [Podcast]

Topics include how research can collaborate with PR & Marketing and why PR Research makes for better campaigns.

Influencer Marketing with Neal Schaffer [Podcast]

Is Influencer a dirty word? PR People Are Already Marketing to Influencers. Though leadership vs. Influencer Marketing

Job Seeking During COVID-19 with Mac Prichard [Podcast]

It may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard.

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