Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.
Amy Rosenberg Articles
Using Communication as an Accountability Tool to Support DEI Efforts
Amy shares a five-step system you can follow to progress DEI and establish the accountability needed to make a difference.
5 Rules for Managing a PR Firm and Potential Red Flags
Amy shares five rules to follow and what red flags to look out for when establishing a successful relationship with your PR firm.
Planning Your Content Marketing
Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.
My Coronavirus Cop-Out
I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.
Screw You January and the PR Firm You Rode in On
I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.
The Four Types of People You’ll Need to Turn Thought Leadership Dreams into Reality
Strategists, experts, content creators and implementers make up the right team that will deliver results.
How to Win the Conversation Through Content Marketing and Public Relations Partnerships
Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.
Move Over Traditional Media: Why Thought Leadership is the New Public Relations
Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership
Community Relations: An Essential Tool in Your Communications Kit
Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
Why PR and Marketing Should Always Collaborate
Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR