Coaching Program

You were meant for more

You were meant for more

Itching to get into a more exciting marketing role or expand upon your skills? Our virtual PR and social media coaching school will get you started for only $199. Join a small community brain-trust and gain access to our guidance for less than $25/week. Your career is worth more than a couple of weekly coffees. You can do this!

What is it?

One Class Each Week — Taught by Veracity via video. Accessible throughout the course and beyond.
Weekly Group Coaching Call — Ask us real-life work questions or go over course materials once a week while gaining support from your peers. If you cannot attend the set time, questions can be submitted earlier and we’ll answer them on the call. The calls will also be recorded and accessible later.
Online Support — Share your wins or air grievances, review class subjects and get tips from Veracity and your peers. With peers representing a variety of disciplines, you’ll get creative solutions to your unique set of marketing problems. The small group is designed to get really targeted so you won’t be bombarded with irrelevance.
Daily insight delivered to your inbox — Quotes, articles, tips and more to keep you motivated.

What can you expect?

Our 8 week school will follow the weekly sessions listed below. To get an idea of how the sessions will run, see our free Course Introduction session (coming soon!).

Course Introduction: Earned Media, Owned Media, Paid Media — Oh My!

Is your head spinning yet? Beyond introducing you to the ever-changing language marketers use to describe their jobs, we’ll go over what you can expect from this course and how to start leveraging the tools right away. 

Session Schedule

Week 1 | PR 101

The truth about PR: What it is and how it’s different from other forms of marketing.

Week 2 | Media Etiquette

Feeling nervous before calling the press? Don’t be! Let us walk you through the do’s and don’ts of press emails and calls so you never get hung up on again.

Week 3 | Social Media 101

Quick tips and tricks on all the latest platforms. Do you have to use them all? Insight into how to leverage each in the way that makes sense for you.

Week 4 | Facebook Advertising

Learn how to target unique audiences based on location, demographics and psychographics. From campaign creation through execution.

Week 5 | Content Marketing & Blogging

Coming up with topics, curating relevant content, planning and what to do once your content is published.

Week 6 | Paid Advertising

Why pay for advertising again after you’ve mastered free forms of marketing? When you would & wouldn’t advertise.

Week 7 | SEO 101

Everyone needs to know the basics of Search Engine Optimization (SEO). Top tips on how to incorporate SEO principals into your marketing activities, including terminology and myths.

Week 8 | Developing a Strategy

Now it’s time to put it all together into a cohesive plan for your organization.

Coaching Program

Online group courses and support

Empowerment Program

A plan of action you can implement

Full Access

A full service arm of your marketing team


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