Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
![Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]](https://www.veracityagency.com/wp-content/uploads/Michael-Cottam-800x600-1.jpg)
At Veracity much of our PR work directly benefits SEO efforts. A critical element of SEO is links coming from authoritative websites. Many public relations activies — including media relations, thought leadership and expert positioniong — create content and stories placed in high authority media sites.
Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.
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