Digital Marketing Articles

A Five-Step Guide for Delivering PR Results

This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.

Questions That No One Asks (But Should!) When Hiring a PR Firm

Amy shares what you should be asking your potential new PR vendor to save your organization time, effort and yield long-term benefits.

The Elements of AI Governance with Janet Johnson and Ali Maaxa [Podcast]

Janet Johnson and Ali Maaxa of Portland’s AI Governance Group unpack the future of AI and how organizations can harness these new tools.

AI Strategy in Your PR Software with Cision’s Antony Cousins

Antony Cousins, executive director for AI strategy at Cision, a global PR software, discusses AI advancements to the platform and industry.

How Pat Welch Built Her Business by Choosing Collaboration Over Competition [Podcast]

Pat Welch, co-founder and CEO of Boly:Welch, discusses the origins of her agency, the current hiring market and the marketing roles in Portland.

People, Processes and Technology: How Marketing Operations is Revolutionizing Marketing

A successful marketing endeavor requires a team of people with very specialized skill sets working together to achieve a common goal.

Focusing On What You Can Control with Jenn Hanson-dePaula [Podcast]

Jenn dePaula, owner of Mixtus Media and host of the Book Marketing Simplified podcast, shares book and personal digital marketing tips.

How to Choose the Right Communication Channels for Your Communications Campaign

By choosing a combination of channels, businesses can ensure their messages are being received by the widest possible audience.

AI & PR: Martin Waxman, Spin Sucks [Podcast]

Martin Waxman, CMO of Spin Sucks, Discusses the Human/AI agent relationship and why PR should care on the #PRTalk Podcast.

Tips for Creating iPhone Videos

Updated for 2019! Creating share-worthy videos is easy! The primary update to these tips is in regards to #4 below, shoot horizontally.

Gini Dietrich, Spin Sucks [Podcast]

PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.

Maximizing PR for SEO: Mike Rosenberg: CommCon2019 [Podcast]

Mike Rosenberg will be presenting at PRSA Oregon’s CommCon event on May 3rd to help PR and communications professionals add SEO to their marketing toolbox.

CommCon Keynote: Suzanne Stevens [Podcast]

Suzanne Stevens, the editor of the Portland Business Journal, is going to be keynoting PRSA Oregon’s CommCon2019 event coming up on May 3rd, we thought this would be a perfect time to re-air this interview we did with her a while back.

Mike Rosenberg, Pseudo Host [Podcast]

Mike and Amy sit down to talk about Mike’s background, role at Veracity and outside of work activities. With a dish of podcast on the side.

Allan Brettman: The Columbian [Podcast]

PR Talk Podcast, hosted by Amy Rosenberg, featuring The Columbian’s Business Editor. Tips for public relations professionals from an industry veteran.

SEMpdx Event: What’s New for 2019 in Digital Marketing

This PR Talk Podcast was recorded live at SEMpdx’s “What’s New for 2019 in Digital Marketing Panel.” Featuring marketing experts predictions for SEO, PPC & social media.

« Older Entries

Next Entries »