Amy Rosenberg Articles

Move Over Traditional Media: Why Thought Leadership is the New Public Relations

Amy Rosenberg shares Five Ways to Do Thought Leadership and Three Tips for Sharing Your Thought Leadership

Community Relations: An Essential Tool in Your Communications Kit

Community relations are the tangible ways an organization impacts its community. Nonprofit partnerships, sponsorships, charitable drives & donations.

How To Write How-To Blog Posts

Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.

Why PR and Marketing Should Always Collaborate

Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

Bruce Williams: KGW Media Group [Podcast]

Assignment Editor turned “Content Discovery Editor” talks about when, how and what information to reach out to the news desk with.

Julie Gustafson: Pearl Magazine [Podcast]

Julie offers a crash course on community relations after explaining the Pearl Business Awards and The Pearl magazine.

The Media Advisory Template

With events, press conferences—or anything you are inviting people to—it’s best to follow a Who, What, Where, When, Why format.

Malia Spencer: Portland Business Journal [Podcast]

Recorded Live at PreGame, tech and startup reporter Malia Spencer shared insights on how to get coverage in Portland, plus PR pet peeves and what exactly is a startup anyway?

Ciara Pressler: Pregame [Podcast]

Ciara Pressler is a force of nature. Not only does she run Pregame, she’s also published two books and has written regularly for the Huffington Post.

Zach Dundas: Portland Monthly Magazine [Podcast]

The Editor in Chief joins Veracity’s PR Talk podcast providing guidance on when, how and what to pitch Portland Monthly Magazine.

Crisis PR & the PIO with Dave Thompson, ODOT [Podcast]

Oregon Department of Transportation PIO joins PR Talk podcast to talk crisis PR and share about PRSA Oregon’s CommCon

Greg Retsinas: KGW Media Group [Podcast]

The swallowing of traditional journalism is passionately outlined on this episode of Veracity’s #PRTalk Podcast.

Thought Leadership Positioning [Minicast]

There are many articles about how to become a thought leader. If you’re in marketing or PR, you need to know how to position one of the many “brains” in your organization as a thought leader.

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