Solutions That Go Deeper than the Numbers
Marketing and PR should never only be about increasing revenue. While digital tools have allowed us to track efforts to ensure the bottom line is increasing, digging deeper allows us to uncover additional components affecting revenue, such as: talent retention and recruitment, community goodwill, customer fulfillment and online engagement. Veracity’s unique background — with the CEO coming from a digital marketing background and the founder coming from a traditional PR and sales background — intertwines to bring clients a hybrid of marketing, PR and digital media solutions. Press releases become blog posts, search engine results become media hits, press coverage becomes a culture boost, thought leadership becomes social media, ad infinitum.
Content Marketing
Blogging, Social Media, Email Marketing,
Podcasting
Traditional PR
Internal Comms, D&I, Community Relations, Crisis, Thought Leadership
SEO PR
Link Building Optimized through PR, Web Maximized
Think Beyond The Press Release
Veracity infuses the standard practice of PR with content marketing, social media, and SEO strategies to inform, and perhaps lead, all efforts. Since our firm was created when an analytical SEO expert joined forces with a forward-thinking PR strategist, we truly bring a hybrid to all campaigns. Our unique background attracts new SEO clients alongside the traditional PR clientele we’ve been serving for more than a decade. This has us constantly evolving and striving to breakthrough in a fast-paced, digital world — bringing added value to both sets of clientele. Depending on the scope, traditional PR clients gain extra digital assets for content marketing, increased SEO value and social media. SEO clients gain the kind of increased search rankings that only earned media can bring — organic links with high domain authority from the press. All clients benefit from increased exposure, extra content, and internal or external goodwill stemming from campaign efforts.
Public Relations, Content Marketing & Digital PR Thoughts and Tips
I’m PR: Seeking Organizations Desiring Stronger Brands
A dating profile explaining why organizations should build a relationship with PR and advice on starting the conversation.
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
Four Ways to Repurpose Content For Social Media
How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources
Case Study: Community Relations Generates Targeted Media Coverage
Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.
PODCAST
PR Talk Podcast features education and tips for today’s marketer.
VIDEOS
Video insights taken directly from A Modern Guide to Public Relations
BOOK
A Modern Guide to Public Relations
Unveiling the Mysteries of PR