Pretending to be a stay-at-home-mom, the three tiers of journalism and PR for the people. The Zip interviews Amy Rosenberg on local PR tactics.
General Articles
Running with Kathrine Switzer — Empowerment Kindles Over Sweat and Pavement
Celebrating Katherine Switzer’s 50th anniversary as 1st woman to run Boston Marathon and how exercise with a partner has shaped my life and business.
Get Your Space (and Your Mind) in Shape for Spring
Thoughts on setting post-New Years work goals and implementing new tools into your work regime.
Six Tips to be More Persuasive, From a Psychology Student
As a senior psychology major at Lewis and Clark College, I love experimenting and examining how people think. I approached Veracity seeking an internship for my capstone class. Given complete freedom by my professor in choosing a workplace setting, I decided to...
How Building a Business is Like Running a Marathon
The chronicles of a runner's pursuit in business can be interesting to examine. There is the sprinter who catapults to the finish line just seconds after the shotgun blasts. The 800 meter runner must strike a delicate balance between endurance and speed. And finally...
Hit the Ground Running – Internship Opportunity
Learn all you can about the exciting world of marketing & PR this summer with us at Veracity. What is Veracity? Veracity is a small agency that takes pride in creating engaging marketing campaigns that help our clients get noticed. We put our story-telling hats on...
Where to Watch While Working
I had a dilemma. Where should I watch the NCAA Men's Basketball Tournament (otherwise know as March Madness, but there is some stipulation about using that term...kind of like not saying Super Bowl...opps, I just used both)...I digress, let me start again. Where...
When to Respond to HARO Posts
Make sure you are going to reach a target audience in a quality outlet before putting forth too much effort.
Making Your Own Luck
If you read the blog post about how we decided to change the company name to Veracity, you might have noticed that I’m a bit of a Hemingway freak. In the post I mentioned that I would explore how themes of luck and discipline, which are consistently used in his...
How 4 Years As A Realtor Helps Me Be A Killer Business Owner.
While deciding if marketing was right for me, I become a realtor for 4 years. Every day I thank myself for taking the leap into a career that I knew nothing about. Even though it led me to recognize marketing as my true path, my time spent as a realtor shaped how I...
Top Content from SMX Advanced 2014
There are always a ton of informative presentations and resources presented at SMX Advanced each year. As a six year veteran [I had lost track until seeing a birthday cake for Bing, the year they announced Live Search was re-branding to Bing was the second year I...
“Online” and “Social PR”: A Myth
I recently found myself buying into the hype of terms like “online PR” and “social PR,” building a list of those in charge of news organizations' websites or social media channels. What a novel idea! If all I wanted was to land a story on the website or Facebook page...