Amy Rosenberg Articles

Visibility Vibes: December 2025 PR Horoscopes for Reflection and Renewal

Explore December 2025 PR horoscopes with guidance on visibility, strategy, and year-end renewal for every sign.

Successful Agency Partnerships: How to Know If You’re Ready, Choose Wisely, and Keep It Working

What to consider before hiring an agency, how to select one that fits, and how to manage that relationship once it’s underway.

Build an Owned and Earned Marketing Plan With Me Now.

Learn how to build a simple owned and earned marketing plan using the Yours, Theirs, Extra, and Doing framework from A Practical Guide to PR.

When a Crisis Hits: 6 Steps That Will Save You

Part two of our crisis communication series: six steps to handle unexpected crises with clarity, speed and integrity.

Visibility Vibes: January 2026 PR Horoscopes for Focus and Forward Motion

January 2026 PR horoscopes offer astrology-guided visibility insights to help brands and leaders plan, focus, and move forward with intention.

Working with Marketing Contractors: How to Find the Right Fit, Build Trust, and Keep Work Flowing

Amy covers when to bring in contractors, how to set expectations, and how blended teams strengthen modern marketing departments.

Visibility Vibes: December 2025 PR Horoscopes for Reflection and Renewal

Explore December 2025 PR horoscopes with guidance on visibility, strategy, and year-end renewal for every sign.

Just Amy: On Being a Table Flipper [Podcast]

Amy shares her thoughts about trying to work on DEI, Rowe V. Wade, guns and school shootings, Moms Demand Action and her favorite podcast; Glennon Doyle’s We Can Do Hard Things.

Case Study: Community Relations Generates Targeted Media Coverage

Veracity partners with Windermere Real Estate annually to raise awareness of the community work offices perform in Oregon and SW Washington.

Breaking Free From Our Desk and Mortgage Chains

My mind is currently being blown by Yuval Noah Harari’s “Sapiens: A Brief History of Humankind.”

Three Things I Learned From My Month of Bullet Journaling

I recently started bullet journaling in an attempt to appease my ADHD brain and found that it is customizable, removes clutter and brings calm.

Streamlined Press Release Template [Free]

A streamlined, straightforward press release template from Amy Rosenberg and Veracity Marketing. Available for download in Word or Google Doc format.

Using Thought Leadership as a Recruiting and Retention Tool

The content you publish can help with hiring and keeping employees engaged. During the Great Resignation, leaders need to share the what along with the why.

Planning Your Content Marketing

Combat overwhelm by planning ahead with three key areas: Yours, Theirs & Fluff. How to get started planning your content marketing.

My Coronavirus Cop-Out

I used to be American. I bragged that I’d never taken a sick day. I qualified this by accounting the time I’d worked through the worst stomach bug I’d ever had: the norovirus.

Screw You January and the PR Firm You Rode in On

I close the month out by joining Glennon’s rally cry as she says “screw you, January!” But as a PR person, I offer a flippant middle finger to January’s evil PR firm that clearly doesn’t put caretaking over profits.

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