Sadie Lincoln, co-founder and CEO of barre3, shares how she created body-positive messaging in the fitness industry through mindful marketing.
![How Sadie Lincoln Creates Body-Positivity Despite the Cost to Barre3 [Podcast]](https://www.veracityagency.com/wp-content/uploads/Sadie-Lincoln-800x600-1.jpg)
Content Marketing Articles
Blogging, Social Media, Email Marketing, Podcasting
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
Four Ways to Repurpose Content For Social Media
How to Create Repurposed Social Media Content including: Video and Audio Snippets; Quotes and Infographics; Photos; and Downloadable Resources
![Your Small Business Boom with Steve Strauss [Podcast]](https://www.veracityagency.com/wp-content/uploads/Your-Small-Business-Boom-800x600-1-400x250.jpg)
Your Small Business Boom with Steve Strauss [Podcast]
Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels.
Building Agency Partnerships to Develop a Winning Content Marketing Strategy
Common Content Marketing roles include leadership, strategy, production and distribution teams.
![Using Thought Leadership to Drive SEO [Podcast]](https://www.veracityagency.com/wp-content/uploads/Using-Thought-Leadership-to-Drive-SEO-800x600-1-400x250.jpg)
Using Thought Leadership to Drive SEO [Podcast]
Amy goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing.
How to Win the Conversation Through Content Marketing and Public Relations Partnerships
Content marketing and PR teams must work hand-in-hand to maximize their effectiveness. Initiatives can support consumer marketing and PR outreach efforts.
![The Management Side of Content with Jessica Lawlor [Podcast]](https://www.veracityagency.com/wp-content/uploads/Jessica-Lawlor-800x600-1-400x250.jpg)
The Management Side of Content with Jessica Lawlor [Podcast]
In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about content management, what she looks for in PR pros and more.
![The Trifecta to Owning Your Industry with John Hall [Podcast]](https://www.veracityagency.com/wp-content/uploads/John-Hall-800x600-1-400x250.jpg)
The Trifecta to Owning Your Industry with John Hall [Podcast]
Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence.
How To Write How-To Blog Posts
Advice and step-by-step instructions on writing how-to blog posts including word count, headings, structure and call-to-action.
Why PR and Marketing Should Always Collaborate
Moving All Disciplines Under the Digital Strategy, PR is More Than Just Media Relations, All Marketing is PR
What Every Blog Post Needs
There are critical components that all good blog posts utilize. What’s the perfect length, the ideal structure, and other must-have elements?