This blog outlines how to deliver PR results by setting expectations, defining goals, establishing metrics, reporting, and making adjustments.
SEO Articles
Blog posts, article and podcasts about Search Engine Optimization (SEO)
At Veracity much of our PR work directly benefits SEO efforts. A critical element of SEO is links coming from authoritative websites. Many public relations activies — including media relations, thought leadership and expert positioniong — create content and stories placed in high authority media sites.
Use Keyword Targeted Writing to Solve Your Content Puzzle
5 Elements of Keyword Targeted Writing – not writing like a robot, targeted keywords, not annoying, structure and linking.
This Is Why to Use Podcasts for Digital PR
Podcasts and Digital PR go hand-in-hand whether you are pitching for appearances on other podcasts or creating one of your own.
Here’s How Public Relations Can Help Your Website
PR work generates high-quality links & mentions, which is good for SEO. Plus an analysis of various link types.
Frequently Asked Questions (FAQ)
There are some questions that we are frequently asked. We plan to add to this post on a regular basis. If you have a question about public relations, digital PR or agency life, ask away!
![Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]](https://www.veracityagency.com/wp-content/uploads/Michael-Cottam-800x600-1-400x250.jpg)
Staying Ahead of the Puck that is Google with Michael Cottam [Podcast]
Also, Battle of the SEOs: Does Michael Cottam Agree With Rand Fishkin About Links? E-A-T, Schema Markup and Are No-Follow Links the Devil?
![“The Wall Street Journal Problem” with Rand Fishkin [Podcast]](https://www.veracityagency.com/wp-content/uploads/Rand-Fishkin-800x600-1-400x250.jpg)
“The Wall Street Journal Problem” with Rand Fishkin [Podcast]
Rand joins the PR Talk Podcast with some very good news, launching a pandemic-era company and getting audience savvy
Digital PR: It’s About More Than SEO
Digital PR (or SEO PR) includes tactics such as link building, content marketing, podcasts, events, sponsorships and more.
![Engage Preview with Wil Reynolds, Seer Interactive [Podcast]](https://www.veracityagency.com/wp-content/uploads/Wil-Reynolds_PR-Talk-947x712-1-400x250.png)
Engage Preview with Wil Reynolds, Seer Interactive [Podcast]
With Engage right around the corner, host Amy Rosenberg sat down with Wil for a preview of his keynote and talked about how data will change marketing.
Who Needs PR Distribution Services?
Should you pay for PR distribution? The simple answer is NO! PR Distribution Myths Busted.
![Mark Knowles: So Much More Than Swivel [Podcast]](https://www.veracityagency.com/wp-content/uploads/Mark-Knowles-Episode-70-PR-Talk-640x450-400x250.jpg)
Mark Knowles: So Much More Than Swivel [Podcast]
Episode 70 of the PR Talk podcast is a candid conversation that went beyond the upcoming marketing conference he’s organizing in Bend called Swivel.
![Gini Dietrich, Spin Sucks [Podcast]](https://www.veracityagency.com/wp-content/uploads/Gini-Dietrich-on-PR-Talk-Podcast-400x250.jpg)
Gini Dietrich, Spin Sucks [Podcast]
PR Talk Podcast discusses very big topics such as: what PR actually is, how PR is different from marketing, and why PR matters. But most importantly we talked about how worried Gini is for the PR industry.