Clarity Determines Whether You Show Up
AI-generated answers are changing how organizations are discovered. SEO still matters, but ranking well in search doesn’t necessarily mean you will be mentioned in an AI-generated answer.
AI systems need to understand who you are, what you do and why you’re relevant before they can confidently reference you.
Why Start With Your Website?
Your website is where you have the most control over how your organization is defined. It’s also a primary source of information about your services and expertise.
Media coverage and thought leadership help build authority, but your website gives that recognition context. When your own messaging is unclear or inconsistent, it becomes harder for search engines and AI systems to connect those outside references to what your organization actually does.
Get your own house in order before investing in more PR, thought leadership or content.
Introducing the AI Visibility Program
Veracity’s AI Visibility Program evaluates how your organization is represented and understood by AI systems, then develops the website content needed to improve that understanding — creating a clearer foundation for your PR, search and marketing efforts.
How the AI Visibility Program Works
We move from insight to implementation over approximately 6 – 8 weeks.
Phase 1
We begin with a leadership conversation to confirm your organization’s category, audience and areas of expertise. From there, we evaluate how your website communicates that positioning and how AI systems currently describe your organization.
We document our findings, identify suggested improvements and review our recommendations with you before moving into content development.
Phase 2
Content Development
Using what we learn in Phase 1, we refine existing website copy and develop new content to improve how your organization is represented.
Depending on your needs, new content may include:
- One foundational authority piece that defines your perspective. For example, a “What We Do” or “Our Approach” page.
- One buyer clarity page that helps prospective customers understand their options. For example, an FAQ or “How to Choose” page.
- One press-ready authority asset that can be adapted for future media outreach. For example, a bylined article or perspective piece.
We also provide guidance on how to use this content within your website and broader PR efforts.
Outcomes of the AI Visibility Program
The program gives your organization:
- A more defined audience and value proposition
- Clearer positioning around your services and expertise
- Stronger, more consistent messaging on your website
- Website content that helps AI systems better understand your organization
- A solid foundation for PR, SEO and ongoing visibility efforts
Who This Is For
The AI Visibility Program is designed for organizations that have established expertise but need to communicate it more clearly online.
It’s particularly valuable for organizations whose services have evolved, whose website no longer reflects their full capabilities or whose expertise isn’t being accurately represented in AI-generated answers.
Investment
The AI Visibility Program typically costs $8,500 – $13,500, depending on the amount of content development needed.
We’ll begin with the Positioning Diagnosis in Phase 1, which costs $3,500 and is applied toward the total program cost. Once the diagnosis is complete, we’ll confirm the remaining scope and price for your approval before moving on to Phase 2.
Frequently Asked Questions
Is this the same as SEO?
No. SEO focuses on improving how your website performs in traditional search results. The AI Visibility Program focuses on making your organization’s positioning, expertise and offerings easier for AI systems to understand. The two approaches complement each other.
Does this guarantee we'll appear in AI-generated answers?
No. AI systems draw on multiple sources and determine which organizations to reference. We focus on improving the information and content that can increase the likelihood of being accurately understood and included.
Will you redesign or rebuild our website?
No. This is a messaging and content development program, not a website design or development project. We provide content and recommendations that can be implemented on your existing website.
What happens after the program?
The program creates a foundation for ongoing visibility efforts. From there, earned media, thought leadership and other PR activities can help build the external recognition that supports your organization’s authority.
Start a Conversation
If your organization isn’t clearly defined, it won’t show up clearly.
We’ll confirm fit, answer your questions and outline next steps for the AI Visibility Program.