Exposure and promotion brings 258% increase in sales

Veracity developed and executed a public relations strategy for Oregon Growers & Shippers’ (OGS) new condiment called Fruit Paté. We pitched national print and online media to feature the product during its release.

Results

The campaign resulted in many successes; however one earned media placement enabled us to very specifically measure the results. The Fruit Patés were featured in Cooking Light magazine (valued at nearly $100,000 in calculated publicity value) and CookingLight.com. The placement included a discount exclusively for Cooking Light readers. This specific, trackable discount provided us with the ability to partially measure the impact of the coverage. OGS realized a minimum 258% increase in sales during the promotion. Valuable product and brand exposure as well as additional sales without the provided discount were also realized as a result of this campaign.


RM-Client-Oregon-Growers“I always have a good experience working with Veracity. This specific effort was a great success in which we definitely saw an increase in sales.”

Dave Gee
Co-founder, Oregon Growers & Shippers

 

cooking-light-aug-2011-291x159

OGS graph

 

 

 

 

RMktg Client Featured on Cookinglight.com

 

[1] Comparing sales during the promotion using the discount code, versus the month prior and immediately following the magazine article.

 

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Mike Rosenberg
CEO at Veracity
Mike Rosenberg is CEO at Veracity. He brings experience and passion from two distinct, yet similar, career paths in sports business marketing and online marketing. Mike shares his marketing expertise as an Advisory Board Member and Past President of SEMpdx, a professional business organization for the digital marketing industry.